Description: Pristine, New hardcover copy in a perfect dust jacket. From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of an industry and its charismatic characters No journalist has ever been allowed into the ultra secretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.
Price: 15 USD
Location: Halcottsville, New York
End Time: 2024-12-02T15:48:19.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: The Perfect Scent: A Year Inside the Perfume Industry
Narrative Type: Nonfiction
Publisher: Holt & Company, Henry
Item Length: 9.2 in
Original Language: English
Edition: First Edition
Publication Year: 2008
Format: Hardcover
Language: English
Item Height: 1.2 in
Author: Chandler Burr
Features: Dust Jacket
Genre: Science, Business & Economics
Topic: Business Analysis, Marketing, Beauty & Grooming, Industries / General, Chemistry / General, Perfume, Fashion, Celebrities, Paris
Item Weight: 19.7 Oz
Item Width: 6.8 in
Number of Pages: 336 Pages
