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Book Title: Marketing Theory : Evolution and Evaluation Paperback
Number of Pages: 256 Pages
Language: English
Publication Name: Marketing Theory : Evolution and Evaluation
Publisher: Wiley & Sons, Incorporated, John
Subject: Marketing / General
Publication Year: 1991
Item Height: 0.7 in
Type: Textbook
Item Weight: 17.9 Oz
Subject Area: Business & Economics
Author: Dennis E. Garrett, David M. Gardner, Jagdish. N Sheth
Item Length: 9.4 in
Series: Wiley Theories in Marketing Ser.
Item Width: 6.2 in
Format: Trade Paperback
